In parks there are more runners and in pools there are more swimmers, sales of new gym memberships are up and sales of fast food are down. I have no data to support these claims, but intuitively they seem plausible descriptions of behavioural trends during the first half of January in London. The start of a the new year provides us all with the opportunity to reset our lives, trying a little harder to be the people we would like to be. We want to be healthier and more focused on the important things of life. We want to stop giving in to temptation and being distracted by ephemera. This year, we say to ourselves, I resolve …
By mid-February, things might seem different. Doing what we consider to be in our long-term best interest often turns out to be more costly, more tiring, and, perhaps most importantly, less fun than just doing what seems most desirable right now, even when we know that much of the appeal of the immediate pleasure is likely to be a gross overestimation. I have always enjoyed the saying, with regard to the drinking of cocktails: One is good / Two is better / Three is too many / Four is not enough. I recently came across an improved version, from Dorothy Parker: I like to have a martini / Two at the very most / After three I’m under the table / After four I’m under my host. We all know how quickly alcohol weakens our resolve, but even for the sober among us there will be something which functions in our lives as the “third martin”, the point at which our resolve fails us and we start to do the things we know that we should not do.
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